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Preselect variants on a checkout

Preselect variants on a checkout

In this help article, you will learn how to preselect a variant option on a checkout.

This powerful feature lets you preselect a product tier or product upsell before your customer arrives at your checkout.

This way, their (or your!) preferred choice is already selected.

Why you may want to preselect a variant

  • You sell your product at 3 price points. You preselect the middle option ("most popular") so your customers don’t have to make a choice.
  • You offer an upsell for your product (e.g. a private coaching call or an additional item). You preselect the upsell option to increase average order value.
  • You let people choose a product variation on your site, and preselect their choice on the checkout.
  • You use your checkout in multiple places on your site, and on each page, you preselect a different product variant.

How to preselect a variant

Preselect variants example

Preselecting variants works similar to prefilling fields.

It's as easy as adding the data to the checkout link or to the URL of a page on your site that contains your embedded checkout or popup.

To preselect a variant, you add the variant reference and variant SKU to the URL. You can find the variant reference by toggling 'Additional variant settings' in the variant settings.

Preselect variants reference and sku

For example, if you want to preselect the variant with the SKU full of a variant with the reference choose-your-kit, you can add ?choose-your-kit=full to the URL.

You can also preselect multiple variants at once. For example, if you want to preselect the "Size" and "Color" variants, you can add ?size=medium&color=blue to the URL.


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