Thanks to powerful tools like Stripe and Checkout Page, selling digital products has never been easier. Whether you're an entrepreneur, marketer, or business owner, these platforms offer a seamless way to turn your ideas into profit—without the hassle of complex setups.
But let’s face it: navigating the digital sales world can feel overwhelming. From choosing the right tools to delivering products smoothly, there’s a lot to consider. That’s where we come in.
In this article, we’ll show you how to combine the power of Stripe and Checkout Page to create a streamlined, stress-free sales process. Discover how simple it can be to sell digital products, so you can focus on what really matters—growing your business and innovating.
What is a digital product?
A digital product is any item or service that can be stored, delivered, and accessed online. Unlike physical goods, digital products don’t require shipping or inventory, making them a cost-effective and scalable option for entrepreneurs and businesses.
Examples of digital products
From eBooks and printable planners to software and online courses, digital products come in countless forms. Here are some innovative examples:
- Subscription-based services: Monthly memberships for exclusive content, software-as-a-service (SaaS) tools, or access to premium features.
- Digital libraries: Curated collections of resources, templates, or media for niche audiences.
- Online courses and workshops: Interactive learning experiences, from coding bootcamps to creative masterclasses.
- AI-generated art and media: Custom illustrations, music, or even AI-written content tailored to individual needs.
- Virtual reality (VR) experiences: Immersive environments for gaming, training, or virtual tours.
- Digital communities: Membership-based forums or platforms where users connect and share expertise.
With benefits like logistical simplicity, global scalability, and the ability to build engagement and brand loyalty, digital products are a powerful way to turn your expertise or creativity into profit.
Whether you’re selling a one-time download or a recurring subscription, the opportunities are as limitless as your imagination.
Selling digital products
Selling digital products is a game-changer for entrepreneurs and marketers. With no inventory to manage, low overhead costs, and the ability to reach a global audience, it’s no wonder so many are jumping on board. But while the benefits are clear, figuring out how to sell them effectively can feel overwhelming.
From choosing the right payment processor to decoding complex pricing structures, feature matrices, and contractual fine print, choosing the right platform can be challenging.
And let’s not forget the headache of tax regulations for digital sales in your region—hardly anyone’s idea of fun!
“There has to be an easier way!” you might be thinking.
Enter Stripe!
What is Stripe?
Stripe is a leading online payment processing platform designed to help businesses of all sizes accept payments, manage subscriptions, and handle transactions securely. It’s a go-to solution for entrepreneurs, startups, and enterprises alike, offering a seamless way to process payments for digital products, services, and more.
With its user-friendly interface, powerful security features, and support for over 135 currencies, Stripe makes it easy to sell globally. Whether offering one-time downloads, subscription-based services, or online courses, Stripe provides the tools you need to get paid quickly and efficiently.
The benefits of using Stripe
Stripe is a powerful, secure, and flexible payment solution tailored for digital products and subscriptions. Here’s why it’s the perfect choice:
- Top-tier security: With PCI-DSS compliance and advanced fraud prevention, Stripe keeps transactions secure, so you can focus on growing your business.
- Global reach: Accept payments in over 135 currencies and offer popular payment methods like credit cards, Apple Pay, and Google Pay.
- Subscription management: Easily handle recurring payments for memberships, courses, or SaaS products with Stripe’s subscription tools.
- Transparent pricing: No hidden fees—just straightforward, competitive rates that scale with your business.
Can you sell digital products with Stripe?
Yes, however, if you already use Stripe or are in the process of evaluating it, you’ll likely know that with Stripe alone, it’s not possible to sell digital downloads directly. So, unless you fancy dabbling in some custom code, you’ll need a service to bridge the gap.
How Checkout Page makes selling digital downloads a breeze
We’ve developed a simple, flexible, no-code solution that allows you to rapidly create and customize one-page checkouts that work with Stripe and can be embedded on a site or hosted as a stand-alone page in a matter of minutes.
When we tell you that selling digital products with Stripe using Checkout Page is a walk in the park, we mean it.
Let's take a look at some of the benefits!
1. Freedom and Control
The tremendous scope for creativity, spontaneity, agility, flexibility, and independence is a hallmark of the digital product landscape. You are brimming with ideas, seeking ways to get experimental and move in real-time with your customers' needs, desires, and reactions.
Facing the prospect of getting fenced in by the solutions you hoped would open up possibilities for you feels like getting a flat tire 30 minutes into a road trip.
2. Creative control
With Checkout Page, you or your team can rapidly create one-page checkouts that are fully customizable, site embeddable, or accessible as hosted pages.
This leaves you with complete flexibility regarding how you market your products and where – websites, newsletters, social media platforms, posters, and merchandise with QR codes – the choices go on!
The speed and ease with which you can spin up unlimited pages means you can get curious with split testing and experiment with your audience to discover what fosters engagement and increases conversion rates.
What’s more, we at Checkout Page are continually creating, too – finding new ways to meet your needs based on your feedback to our team.
3. Freedom to engage your audience and craft your sales funnel
We don’t act as an intermediary – your customers are yours, not ours – and their details go directly into your Stripe account, giving you freedom to engage with them.
Crucially, Checkout Page gives you a full steer on crafting your sales funnel, meaning you can tailor content, offer one-click upsells, create enticing sales magnets and maximize conversions.
4. Control over your funds and data
Both your funds and your data remain fully in your hands. Funds go directly to your Stripe account, and you can easily push the data you capture to any other app you use with Zapier or a Webhook.
5. Freedom to fly the nest
If your needs change and you decide to leave us, we won’t make that complicated for you.
There are no tie-ins, and because we don’t hold your data or your funds, it would be a clean, baggage-free split.
6. Cost-effectiveness
We all have unique needs, and for some, the higher fees and reduced flexibility associated with marketplace platforms like Etsy and Gumroad are worthwhile trade-offs for exposure to marketplace traffic.
If you’ve already built a relationship with an audience and want freedom of engagement at a low cost, then the hefty cuts taken by online marketplaces will likely be a bit of a turn-off.
With Checkout Page there are 0% transaction fees, no hidden costs lurking, and you get to start selling right away with a 2-week free trial and then from as little as $19 per month.
Compare that with the 6.5% - 10% transaction fees PLUS listing fees applied by marketplaces such as Etsy, Lemon Squeezy and Gumroad and you begin to see that a significant amount of money can be saved with Checkout Page.
💡 Tip: Check out our article How Gumroad pricing works
7. Peace of mind
The beauty of the Checkout Page is that all of the freedom and control we place in your hands rests on the trusty foundation Stripe, so you can rest assured that you receive all of the security and support it offers.
And that brings us to the topic we knew was waiting in the wings…
8. Tax
Tax laws can be complex when selling a digital product to customers worldwide. For many people wanting to sell digital downloads, it can be one of the toughest and least appealing topics to grapple with.
This fact makes a Merchant of Record provider like Gumroad or Lemon Squeezy appealing. On paper, the platform is the seller rather than you, therefore they take care of the taxes. However, this comes at a cost in the form of larger fees and a loss of ownership of your customer relationships.
You will also often end up paying the highest possible rates of tax.
At Checkout Page, we support our clients in simplifying things by integrating Stripe Tax. This service calculates and collects tax on sales and provides reports that can be used to remit taxes where you are liable.
While this doesn’t leave you totally hands-free on the tax front, it’s a big step in the right direction.
How to sell digital products with Stripe and Checkout Page
Let's look at how incredibly simple it is to start selling digital products with Checkout Page.
First, if you haven’t already done so, sign up with Checkout Page and connect to your Stripe account.
You can sign up for our 7-day free trial here, no card needed!
Let's start with an example of a very simple checkout page that was created in less than 2 minutes.
Starting to create the page couldn’t be easier, with clear options for the page type you wish to create and different payment, discount, and setup fee options. We have a great selection of templates too!
You get to choose either a hosted page or embed code for your site, with a range of layout options that you can preview as you select in order to experiment:
Adding your files for download couldn’t be easier, and you can edit file names once they are uploaded to ensure they are all consistent and descriptive.
The final step is to share your creation, and as you can see, there are a number of formats to choose from, from a link to share on your social media bio to embed and QR code:
We offer further options if you desire. Or you can keep it simple!
The confirmation pages and emails your customer receives are simple and sweet out of the box, and of course, there is plenty of scope for you to customize and really make your own.
Once the purchase has been made, your customers will be able to download the file after purchase and via your customer portal:
Summary
We hope this has inspired you and given you a flavor for how simple it is to create attractive, frictionless checkout pages to start selling digital products.
We have more detailed information and guidance on selling digital products on our blog and help pages if you like what you see.
Why not start with How to use Checkout Page: A Step-by-step guide. And if you'd like some inspiration on what to start selling, you can check out Best Digital Products to Sell in 2025
We are as excited as you are about this journey toward easy, flexible digital product sales.
