Do you get the feeling you’re missing out on sales due to a clunky checkout process?
While your current e-commerce setup may have served you well when you started selling digital products or events, if it’s missing sales funnel builder functionality, you are missing out on sales.
Sales funnel software is designed to streamline the buying process, reduce cart abandonment, and engage customers in a way that encourages loyalty and extra spending.
So—ready to step up your game in 2025?
Benefits of sales funnel software
There are lots of ways sales funnel software can support your business, but we’re going to hone in on the two big ones:
📈 Increase your average order value (AOV)
The right sales funnel software can significantly enhance AOV by allowing you to optimize offers, upsells, and follow-ups. This tailored approach leads to improved sales without requiring a substantial increase in effort.
One-click upsell and cross-sell features encourage customers to make larger purchases. These simple additions to your checkout process can significantly increase profitability if the offers are relevant and well thought out.
📈 Increase your conversion rates
A slick buying process that does not request a customer jump through hoops to make a purchase and includes personalized and relevant offers and messaging in one seamless sequence will reduce friction, build trust, and reduce the risk of abandonment.
Features of sales funnel software
Before we start comparing platforms, let's take a look at the key sales funnel software features that will help you boost sales, customize your funnels, and use data to improve your process over time.
Your ideal sales funnel software should offer:
✅ Automation tools
Including automation for email marketing, follow-ups, and reminders.
✅ Customizable templates
Landing pages, emails, and funnels that can be customized to fit branding.
✅ A/B testing
Ability to run split A/B tests on different funnel elements to compare and performance.
✅ Upselling and cross-selling features
Facilitating upselling and cross-selling products at various stages.
✅ Analytics and reporting
Providing insights and analytics on funnel performance.
✅ Integration capabilities
Integration with other tools, e.g., CRM and email marketing software.
✅ Landing page creation
Tools to create customized landing pages optimized for conversion.
✅ Subscription membership management
Managing member access, renewals, and automated subscription billing.
How to choose sales funnel software
Choosing the right sales funnel software (or any software for that matter) can feel like being a kid in a candy store—so many options, and you just want to grab the one that gives you the most significant boost in sales without straining your brain (or your budget).
For most entrepreneurs focused on selling digital products, the sweet spot lies in the cart and checkout page funnels rather than an all-in-one solution. Many of you reading this will likely have your own website and email marketing platform in place, so your focus will be on the checkout process.
Course creators might be the exception, as they often appreciate a more comprehensive approach. But for most of us, it's all about simplicity and efficiency.
With all that said, you know your needs best.
We’ve reviewed a mix of solutions, some focusing on optimizing checkout and others catering to an end-to-end requirement for lead capture through to inbuilt CRM.
The best sales funnel software in 2025
1. Checkout Page
Imagine setting up a high-converting checkout experience in mere minutes rather than getting lost in the maze of complex software, the majority of which you simply won’t use.
At Checkout Page, we are focused on a very particular piece of your customer’s experience: checkout.
With our platform, anyone with a Stripe account can build single product checkout pages and craft sales funnels within the checkout process—quickly and with zero tech knowledge.
Our no-code solution enables you to create and embed single product checkout pages on your website. These pages are customizable, take minutes to set up, and allow for crafting seamless sales funnels that lead your customers through a friction-free sales process that aligns with your branding.
Checkout Page focuses on a great checkout process and enables you to send data with Zapier and webhooks to the 3rd party solutions you have in place to manage customer data, such as CRMs and email marketing solutions.
Checkout Page features
✅ Linked checkouts: Link multiple checkouts together so that you can direct your customers to related product pages after purchase. This facilitates the effortless purchase of related products.
✅ One-click upsells: Offer your customers enticing one-click upsell opportunities when they’ve completed their initial purchase, enriching their buying experience and boosting your average order value in a single click.
✅ Customize post-purchase confirmations: You have complete control over the confirmation page and emails, allowing you to thank and reward buyers with offers and discount codes.
✅ No buyer email verification: Checkout Page always uses Stripes guest checkout settings for taking customer payments. This means they never have to enter and verify their email address to purchase your products.
✅ Capture and send data: Use webhooks and Zapier to send transaction data to the 3rd party applications that help nurture your customer relationships.
✅ Dynamic checkout pages: Ensure minimum friction for your customers by setting up pre-filled checkout form fields with price, product info, and coupon codes. Your customer only needs to add card details, reducing the chance of abandonment.
✅ Almost no setup time needed: Simply connect your Stripe account, and you’ll be ready to craft funnels and sell products and tickets within minutes.
✅ Outstanding customer support: Our founder-led customer support, accessible via LiveChat, assists you in setting up optimally and addressing any questions you have.
Checkout Page pricing
| Plan | Cost | Transaction fees |
|---|---|---|
| Launch | $29/month (up to $3K sales volume) $24/month if paid annually | 0% |
| Grow | $99/month (up to $10K sales volume) $83/month if paid annually | 0% |
| Scale | $239/month (up to $30K sales volume) $199/month if paid annually | 0% |
🏆 Great for: Stripe users looking to take full control of their checkout process, maximizing the chance of conversion once customers arrive at the product landing page, with seamless embeddable checkout pages and funnels that can be set up in a few clicks.
😞 Who’s it less well suited to?
Anyone looking for a broad-spectrum solution that includes a website builder and CRM tools or course hosting capabilities.
2. ClickFunnels
ClickFunnels is the original sales funnel platform specifically built to assist businesses in developing and optimizing comprehensive sales funnels that span the beginning to end of a sales journey.
It is a comprehensive solution that enables entrepreneurs, marketers, and small business owners to capture and nurture leads, design personalized sales pages and landing pages, build websites, and offer CRM functionality. The platform simplifies aligning funnels with a business's branding and marketing efforts with a selection of templates and drag-and-drop features for ease of use.
ClickFunnels features
✅ Run A/B split tests on funnels, landing pages, and email campaigns
✅ Access comprehensive analytics to track performance metrics
✅ Create sales funnels from templates or with an easy-to-use drag-and-drop editor
✅ Built-in email marketing capabilities to engage audiences with automated email sequences
✅ Customizable options for one-click upsells, down sells, and order bumps to maximize sales
✅ The platform provides tools to build and sell online courses
ClickFunnels pricing
| Plan | Cost | Transaction fees |
|---|---|---|
| Startup | $97/month or $81/month if paid annually | 0% |
| Pro | $297/month or $248/month if paid annually | 0% |
See full pricing and features
🏆 Great for: If you are tech-savvy, have a product that's proven to sell well, and truly have a need for its broad range of features.
😞 Who’s it less well suited to? For anyone looking for a slick, easy-to-use solution that focuses on a particular piece of the customer journey, ClickFunnels is notoriously frustrating to use and prone to bugs because it tries to do so many things. Also, it's by no means a budget-friendly option.
💡 Tip: Read our comparison of ThriveCart vs ClickFunnels
3. Kajabi
Kajabi is a comprehensive platform for creative entrepreneurs, including coaches, podcasters, and course creators. It helps them to create, market, and sell digital products such as online courses, membership sites, and podcasts.
Kajabi streamlines business operations by providing integrated tools that cover every aspect of online business creation and management, including sales funnel-building capabilities. It enables users to focus on innovation and engagement with their audience.
Kajabi’s features
✅ Simplify the creation of sales funnels with a user-friendly, drag-and-drop interface, making it easy to map the customer journey.
✅ Integrated marketing tools allow automated sequences that nurture leads through targeted campaigns.
✅ Options to automate various tasks, like sending emails, tagging contacts, and moving users between sequences, to enhance the efficiency of the sales funnel.
✅ Ability to create high-converting landing pages tailored to different sales funnel stages.
✅ Tools to easily capture leads directly through forms on your landing pages.
✅ Customizable checkout experiences designed to optimize conversion rates and reduce cart abandonment.
✅ Access to detailed analytics to track funnel performance and make data-driven adjustments.
✅ Seamless integration with third-party applications and tools to expand functionality and ensure a smooth workflow within the funnel.
Kajabi pricing
| Plan | Cost | Transaction fees |
|---|---|---|
| Kickstarter | $69/mo or $55/mo billed annually | 0% |
| Basic | $149/mo or $119/mo billed annually | 0% |
| Growth | $199/mo or $159 /mo billed annually | 0% |
| Pro | $399/mo or $319/mo billed annually | 0% |
See full pricing and features
🏆 Great for: An ideal candidate for Kajabi would be a digital entrepreneur or content creator, such as an online course instructor or a coach, looking to streamline their business operations. For example, a fitness coach who wants to sell online workout programs, conduct webinars, and offer a membership site.
😞 Who’s it less well suited to? On the flip side of the above, if you are just testing out an idea in the online course space, there will be cheaper options available to you ahead of investing in a 'bells and whistles' platform that's relatively high cost if you are not making the most of it.
4. ThriveCart
ThriveCart is a shopping cart and checkout platform that enhances the sales funnel process for businesses, particularly those dealing with digital products.
It offers several features specifically designed to streamline the sales funnel. This makes it a popular choice for online entrepreneurs, course creators, and digital marketers aiming to optimize their checkout process and maximize sales conversions.
ThriveCart features
✅ User-friendly interface for easy product setup and funnel management|
✅ Customizable checkout pages for a branded purchasing experience
✅ One-click upsell and cross-sell options to increase average order value
✅ Subscription and payment plan management for recurring products and services
✅ Affiliate management tools for recruiting and tracking affiliate sales
✅ Integration capabilities with various third-party tools, including email marketing services and payment gateways
✅ Comprehensive analytics and reporting to provide insights into sales performance and customer behavior
ThriveCart pricing
| Plan | Cost | Transaction fees |
|---|---|---|
| Lifetime account | $495* | 0% |
| Pro upgrade | $195 | 0% |
* Note this is a special offer currently and is subject to change.
🏆 Great for: Users have praised the platform's ease of use and affiliate management capabilities.
😞 Who’s it less well suited to? If you value being able to try out the software before you commit, ThriveCart is not going to fulfill that. While the one-time payment seems appealing, there is no free trial, and if you find it's not for you, have to wave goodbye to your investment.
5. Systeme.io
Systeme.io is a versatile sales funnel builder software designed to assist entrepreneurs and online business owners in easily creating, managing, and optimizing their sales funnels.
Offering an all-in-one solution, Systeme.io combines essential tools for marketing automation, email campaigns, membership site management, and more, streamlining the process of turning leads into customers.
Systeme.io features
✅ Landing page creation tools to help design high-converting pages.
✅ Email marketing automation for setting up automated drip campaigns and segmenting audiences.
✅ Membership site management to create and control access to exclusive content.
✅ Affiliate management capabilities to recruit and track affiliates.
✅ Funnel templates offer pre-built designs to speed up the funnel creation process.
✅ Checkout page customization options, including upsells and order bumps.
✅ Detailed analytics and reporting features to monitor sales funnel performance and make informed decisions.
✅ Integrations with third-party applications to expand functionality and streamline business processes.
Systeme.io pricing
| Plan | Cost | Transaction fees |
|---|---|---|
| Free | $0/month | 0% |
| Startup | $27/month or $228 per year | 0% |
| Webinar | $47/month or $396 per year | 0% |
| Unlimited | $97/month or $828 per year | 0% |
See full pricing
🏆 Great for: The platform is popular with course and membership platform creators who want an all-in-one solution with more affordable pricing than a platform like Kajabi. Many people who make the transition are pleased they did.
😞 Who’s it less well suited to? For creators with high-volume sales who are not put off by the higher pricing of platforms like Kajabi, there are some limitations reported in Syteme.io around customization, tagging limitations, and other factors.
6. CartFlows
CartFlows is a sales funnel builder plugin designed for WordPress and WooCommerce users. It allows online store owners to create customized sales funnels that enhance the customer purchasing experience. With CartFlows, users can set up features like upsells, downsells, and order bumps to guide customers through the buying process more effectively.
The plugin provides a range of templates and straightforward tools, making it accessible to those who may not have extensive technical expertise. By integrating seamlessly with WooCommerce, CartFlows aims to help users optimize their sales processes and improve conversion rates.
CartFlow’s features
✅ Customizable sales funnel creation with a user-friendly drag-and-drop interface
✅ Pre-built funnel templates for various types of products and promotions
✅ Upsell and down-sell options to increase average order value
✅ Order bumps that encourage additional purchases at checkout
✅ Cart abandonment recovery tools to help reclaim lost sales
✅ Integration with WooCommerce, allowing seamless management of products and payments
✅ Conditional logic to create personalized customer experiences
✅ A/B testing capabilities to optimize funnel performance
✅ Analytics and reporting to track conversion rates and sales metrics
✅ Integrations with various email marketing platforms for efficient communication with customers.
CartFlows’s pricing
| Plan | Costs | Transaction fees |
|---|---|---|
| Starter | $99 per year introductory price, then $129 | 0% |
| Plus | $189 per year introductory price, then $249 | 0% |
| Pro | $299 per year introductory price, then $449 | 0% |
Full pricing here
🏆 Great for: For WordPress users looking for a low-cost checkout and sales funnel solution, CartFlows seems to have a lot of happy customers, especially when it comes to their customer support, which gets glowing reports on response time and assistance toward optimal tool setup.
😞 Who’s it less well suited to? Some users have reported a steep learning curve and a desire for more built-in page and funnel templates.
7. GetResponse
GetResponse is a comprehensive marketing platform specializing in email marketing while offering a wide range of tools for businesses of all sizes. Its features include landing page builders, webinar hosting, and automated sales funnels, making it helpful for businesses seeking to streamline their marketing and boost conversions.
GetResponse offers a special plan designed for individuals aiming to monetize their knowledge, providing them with tools to market and sell their expertise. This makes it a good choice for educators, coaches, and consultants looking to boost their online presence and revenue.
GetResponse features
✅ Email marketing with automation, segmentation, and A/B testing
✅ Landing page builder with A/B testing
✅ AI-powered course creator
✅ Create courses, quizzes, and certificates
✅ Automated sales funnels with webinar integration
✅ Webinar hosting with recording capabilities
✅ Basic CRM features
✅ E-commerce integration
✅ Marketing automation
✅ Integrations with other marketing and sales tools
GetResponse pricing
| Plan based on email list size | Cost | Tranaction fees |
|---|---|---|
| 1000 contacts | $69 per month* | 0% |
| 2500 contacts | $79 per month* | 0% |
| 5000 contacts | $109 per month* | 0% |
| 10000 contacts | $134 per month* | 0% |
* 30% discount when paying annually
See full pricing and plans
🏆 Great for: For people wanting to engage with smaller subscribers in a tailored way, GetResponse represents good value for money. The pricing plan encourages you to focus on quality over quantity.
😞 Who’s it less well suited to? Due to the high costs associated with having a lot of contacts in your email list, GetResponse may not be the most cost-effective solution for people engaging with high numbers of people.
The best sales funnel software for your business
Taking a balanced look at the features, costs, and customer support offerings of the platforms we’ve compared above, we’ve landed upon two winners for different use cases:
🏆 For its laser focus on making the creation of a fully optimized checkout process available to anyone regardless of tech skills, as well as its rapid, expert customer support: Checkout Page
🏆 For end-to-end digital course creation, sales funnel, and membership features for online educators looking to monetize their knowledge: Kajabi
Final thoughts
Thank you for joining us as we explored the best sales funnel software options for you to skyrocket your conversions and AOV in 2025.
We've reminded ourselves why a sales funnel is important in the first place, and we’ve looked at the key features and costs of seven top-performing sales funnel software options on the market to help you take control of your customer sales journey.
If you think Checkout Page could be a match for you, we invite you to try our 7-day free trial—no credit card required!
Our support team can assist with any questions you have via our Live Chat, and if you like what you see, you can book a demo with our founders.
