10 high-converting event landing page examples (& why they convert)

10 high-converting event landing page examples (& why they convert)

by Jocelyn Ke โ€ข Aug 07, 2023
10 high-converting event landing page examples (& why they convert)

Event landing pages are the faces of events - it's often the first or only touchpoint between an event and a potential attendee. In an event planner's world, ensuring that you have a well-crafted landing page will make a difference between struggling to fill up seats or an exciting event that people are looking forward to attending!

In this article, we've picked out 10 of the best landing page examples for events, each with examples of what makes them high-converting and effective.

What is an event landing page?

An event landing page, or event page, is a standalone web page designed specifically for ticket sales and registrations. Similar to other landing pages, it is different from your homepage and designed with one main goal: to turn visitors into attendees.

It is the main page for potential attendees to learn about the event, buy tickets, or fill out registration forms. All types of events can benefit from having a page for people to get key details, then sign up or register their interest. From small-scale events (a cozy birthday party) to large, sold-out music events (waitlist, anyone?), an event landing page will free up time for you to plan the rest of the event.

There are 2 main types of event landing pages:

(1) Lead generation event landing page: to capture the info of interested attendees (leads). Organizers follow up by sending more info or updates when ticket sales become available.

Adobe Summit 2024

  • Used in marketing campaigns, with traffic driven from email marketing, search engine marketing, and social media ads

  • Gauge interest in an event

  • Collect names for a waitlist or full event

  • The event has ended, but there's an upcoming edition (i.e. annual events)

(2) Event registration landing page: designed to sell event tickets. A visitor is converted into a registered attendee with payment or completion of an event registration form (applies to free events too).

MozCon 2023

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Read more: How to sell event tickets on your website

Watch our Youtube video: How to sell event tickets from your website


Do I need a dedicated event landing page?

Yes, having one on your own website - not the standard one that comes with hosting an event on a ticketing platform - is well worth the effort.

  1. It's shareable - most events benefit from word-of-mouth, so tap into social proof! Rather than sharing separate links for event info, event registration, and ticket sales, it's just one main URL you're sending traffic to.

  2. No distractions- when people end up on your main website or an event ticketing platform page, they are more likely to click on other events, links, and blogs, or open too many new tabs and bounce.

  3. Complete branding control - you get to decide how your event page looks visually. There are no restrictions on where you position your CTAs, registration form, or payment forms.

๐Ÿ’ก Tip: funnel all traffic to one place so that you can optimize for conversions and SEO!


Factors that Influence Conversion Rates

Not all event landing pages are equal in terms of conversion rates. Factors such as the design, layout, and clarity of the event information provided can greatly impact the effectiveness of a landing page. Potential attendees typically only scan pages for a few seconds, so they won't have the time or patience to decipher the what, why, when, and where of your event. It's essential to present this information clearly and concisely or risk losing their interest.

These are the top factors:

  • Visually easy to scan

  • User-friendly forms to fill out

  • Ease of completing a ticket purchase or the registration process

  • Clear, strong CTA

Additionally, having fast-loading pages that are optimized for mobile devices and smaller screens can also influence conversion rates as mobile usage rates continue to climb.


10 Best Event Landing Page Examples

1. TechCrunch Disrupt

TechCrunch Disrupt 2023

Organized by TechCrunch, the annual TechCrunch Disrupt conference revolves around breaking technology news and developments in the tech ecosystem. The event's website is brimming with details, especially for participants who will travel to San Francisco for the centerpiece of the conference - the Startup Battlefield 200.

What we love:

๐ŸŽฏ Important details are right at the top

๐ŸŽฏ Futuristic, edgy theme and visuals (perfect for their tech audience)

๐ŸŽฏ Comprehensive event info that's easy-to-navigate

TechCrunch Disrupt 2023: countdown timer

TechCrunch Disrupt 2023: sidebar menu, video and limited offerTakeaways:

๐Ÿ“ Keep crucial info scannable and above the fold

๐Ÿ“ Use clever design to convey limited-time offers

๐Ÿ“ If you have lots of event info - split them up into readable chunks or use a side navigation menu

2. Creative South

Creative South 2023

Creative South is just as quirky as the visual imagery on its event page. The goal is to have lots of fun while connecting folks in the creative industry and the design community. The 2023 edition is themed 'Pure Imagination' with matching illustrations. It's a great example to show that having lots of info doesn't have to be boring.

What we love:

๐ŸŽฏ Beautiful visuals and color scheme

๐ŸŽฏ Micro-interactions that interact with the visitor as they hover over or click on things

๐ŸŽฏ An event page that makes people excited to attend

Creative South 2023: use of illustrations and clear CTATakeaways:

๐Ÿ“ A fun event page will easily captivate visitors' attention spans

๐Ÿ“ Maintain a consistent brand across images, typography, and messaging

3. Frieze Art Fairs

Frieze London 2023

The Frieze London is an internationally acclaimed contemporary art fair that's held annually in October, featuring a wide range of contemporary art and living artists. There are a few other editions, in New York, Los Angeles, Seoul, and the Frieze Masters, each with their own separate event pages.

The fair isn't only for people within the art world but is also open to the general public. Families, students, and art lovers can immerse themselves in a cultural experience in the heart of Regent's Park too.

What we love:

๐ŸŽฏ A sneak peek into the upcoming event (without giving too much away!)

๐ŸŽฏ Cross-promotion of another event in the series

๐ŸŽฏ Catchy CTA design that matches the main bannerFrieze London 2023: CTA and cross-promoting sister eventTakeaways:

๐Ÿ“ Use past event images if you have to keep the upcoming exhibits under wraps

๐Ÿ“ Bright colors make it impossible to miss the call-to-action

๐Ÿ“ Create separate event pages for each event

4. In Motion

In Motion London 2023

In Motion London 2023 is a festival on animation & motion design, organized by Playgrounds. It's a platform for creatives and industry legends to showcase the latest developments in this genre. The in-person event also serves as an industry meet-up for animation professionals and talent. There's also In Motion Rotterdam, with a slightly different agenda.

What we love:

๐ŸŽฏ Eye-catching banner

๐ŸŽฏ Neatly presented event details

๐ŸŽฏ Well-chosen images and illustrations of their speakers

In Motion London 2023: images from past events, multiple ticket tiers, and group discountTakeaways:

๐Ÿ“ Create a sense of urgency with phrases like: "limited early bird 2 tickets", "very limited batch..."

๐Ÿ“ If you offer bulk discounts for tickets, suggest that people bring their colleagues, friends, or a relevant group (class, etc)

5. International Assembly by INTL

International Assembly 2023 by INTL

International Assembly by INTL (not to be confused with other events going by the same name) is a global online festival for designers and creatives. With a range of virtual workshops and talks covering topics from design, Augmented Reality (AR), and poster design, attendees can pick which ones to attend.

What we love:

๐ŸŽฏ At first glance, it looks simple - but scroll on and the design becomes interesting

๐ŸŽฏ A mix of static images and colorful gifs to spice things up

๐ŸŽฏ Clear CTA buttons

International Assembly 2023 by INTL: use of gifs & static (still) images

International Assembly 2023 by INTL: on-demand contentTakeaways:

๐Ÿ“ Mention the availability of recordings or replays where it matters (i.e. along with the schedule, agenda, or calendar)

๐Ÿ“ Sticking to a few base colors for fonts and backgrounds doesn't mean boring!

6. Inbound

INBOUND 2023

INBOUND is a marketing conference for leaders in business, marketing, and sales. The annual event is organized by Hubspot, a popular platform for inbound marketing, sales, customer service, and CRM. Now in its eleventh year, the event is a fully immersive 3-day event with a free live stream on Youtube.

What we love:

๐ŸŽฏ High-energy messaging and tone of voice

๐ŸŽฏ Multiple curated agendas for different target audiences (i.e. marketers, sales & biz dev)

๐ŸŽฏ User-generated content from social media

INBOUND 2023: curated agendas

INBOUND 2023: self-scrolling social wall with postsTakeaways:

๐Ÿ“ If you target multiple audience segments, offer guidance to each group with curated agendas or tracks

๐Ÿ“ Use a branded hashtag before and after the event to tap into user-generated content and hype

7. Collision Conference

Collision 2023Collision 2023 brings together the who's who of tech in one huge event. It's the place where conversations about rapidly evolving industry trends, technologies, and innovations happen between 30k+ attendees. A truly dynamic event, it features speakers from over 30 industries and topics.

What we love:

๐ŸŽฏ Use of a punchy quote to summarize the event - "the Olympics of tech"

๐ŸŽฏ Lots of social proof to persuade visitors

๐ŸŽฏ Lead gen for next year's event (super early bird tickets) and newsletter sign up

Collision 2023: quotes from mediaTakeaways:

๐Ÿ“ Event ended? Don't waste the traffic that continues to land on your page - offer visitors an irresistible discount (e.g. 50% off next year's tickets!)

๐Ÿ“ Well-placed quotes and reviews from the media or past attendees can instill a sense of trust and credibility in visitors

8. World Expo

World Expo 2025

World Expos, also known as Universal Expositions, are large international events with themes. They are a global gathering of nations dedicated to finding solutions to pressing challenges of our time. The next edition will be held in Japan as Expo 2025. It's open to the public and serves as a large-scale platform for education and progress - a bridge between governments, companies, international organizations, and citizens.

What we love:

๐ŸŽฏ Artist-rendered video compilation to help visitors visualize the upcoming event

๐ŸŽฏ Simple landing page, with deeper levels of info accessible from the main menu

๐ŸŽฏ Twitter embed for visitors to stay updated with the latest posts

Expo 2025: twitter embed and countdown timerTakeaways:

๐Ÿ“ Is your event several months (or years) ahead? Consider using a countdown timer!

๐Ÿ“ If you lack content for your event page, animated videos, created graphics, or artist's renders can fill in the visual gap

๐Ÿ“ Add social media embeds (Twitter (aka X), Instagram, Facebook) if you update on those platforms regularly too

9. Indy 500

**Indy 500 2023The Indianapolis 500 (or Indy 500) is arguably the most important automobile race - hugely iconic, with a long history dating back to 1911. Now in its 107th run, the 2023 races have concluded with a winner (congratulations to Newgarden!).

This is a perfect example of how having an event landing page on your own website allows you to continue maximizing traffic value as you change CTAs (from 'buy tickets now' to '2024 reorders').

What we love:

๐ŸŽฏ Use of video in their header banner (highly suitable for such events!)

๐ŸŽฏ Updated event page (2023's races have ended, but you can watch recaps or buy tickets for 2024)

๐ŸŽฏ Engaging content and images for motorsports fans

Indy 500 2023: leverage content from past eventsTakeaways:

๐Ÿ“ It's never too early to start selling tickets for the next event!

๐Ÿ“ Update your event page with highlights, recaps, or snippets after the event has ended (it'll help with future ticket sales!)

10. Slush

Slush 2023Slush 2023 aims to support the next generation of innovative entrepreneurs. An annual trade show and conference for entrepreneurship, it attracts an electric crowd of foundersโ€š entrepreneursโ€š community members, and VCs.

What we love:

๐ŸŽฏ Energetic videos and images to convey the vibrant atmosphere of past events

๐ŸŽฏ Futuristic theme with matching fonts and dark background

๐ŸŽฏ Sections for each target audience group; startups, investors and media

Slush 2023: brand wall

Slush 2023: distinct ticket tiers

Slush 2023: unique CTA for audience segmentTakeaways:

๐Ÿ“ One way to display all your event partners, brands, and organizations without missing anyone? Use a self-scrolling marquee!

๐Ÿ“ Use unique call-to-actions for different audiences

๐Ÿ“ Make ticket tiers easily distinguishable from each other


Conclusion

Interestingly, there was no marked design difference in virtual, in-person, or hybrid events. Whether they were webinars, competitions, festivals, exhibits, or mass gatherings of like-minded people. The best landing pages all scored high on these basic principles: content, experience, and trust.

Crafting a successful event landing page isn't just an art; it's a well-calculated strategy. We've broken down what makes a landing page convert with 10 fantastic examples. These aren't just guidelines; you can immediately apply these inspiring tips on your next high-converting event landing page.ย 

๐Ÿ’ก Tip: Sell tickets from anywhere with Checkout Page! Learn how to set up ticket sales on your website in a few easy steps.


Frequently Asked Questions (FAQ)

Should I create multiple event landing pages?

Yes, each event should have its own unique landing page. You can keep the overall design similar if they're part of the same series and branding, but keep the URL unique. This way, visitors will be able to navigate to the correct registration page without getting confused.

Separate landing pages for each event (screenshot from In Motion 2023)

Do I need an amazing design for my event page to convert?

Yes and no. In our research of over 30+ event landing pages, we've found very basic (think old-school HTML) to extremely fancy web designs (i.e. design events). A good-looking event page will definitely help with event awareness, digital marketing, and promotion efforts! But many recurring, large events also get away with rather plain designs, since they are already well-known and may have participants lining up to attend.

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Jocelyn Ke

Jocelyn Ke

Jocelyn is a content strategist and writer fascinated by systems thinking and the intersection of technology and human behaviour. She is passionate about empowering people and helping companies grow.


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