10 high-converting event landing page examples (& why they convert)

10 high-converting event landing page examples (& why they convert)

by Jocelyn Ke β€’ Updated on Apr 10, 2024
10 high-converting event landing page examples (& why they convert)

Event landing pages are the faces of events - it's often the first or only touchpoint between an event and a potential attendee. In an event planner's world, ensuring you have a well-crafted landing page will make a difference between struggling to fill up seats or an exciting event that people look forward to attending!

In this article, we've selected 10 of the best event landing page examples, each with valuable insights into what makes them effective.

What is an event landing page?

An event landing page, also known as an event page or event website, is a standalone web page designed specifically for ticket sales and registrations. Similar to other landing pages, it is designed with one main goal: to turn visitors into attendees.

It is the main page where potential attendees can learn about the event, buy tickets, or fill out registration forms. All types of events can benefit from having a page where people can get key details and then sign up or register their interest.

From small-scale events (a cozy birthday party) to large, sold-out music events (waitlist, anyone?), an event landing page will free up time for you to plan the rest of the event.

There are 2 main types of event landing pages:

(1) Lead generation event landing page: to capture the info of interested attendees (leads). Organizers follow up by sending more info or updates when ticket sales become available.

Adobe Summit 2024
  • Used in marketing campaigns, with traffic driven from email marketing, search engine marketing, and social media ads
  • Gauge interest in an event
  • Collect names for a waitlist or full event
  • The event has ended, but there's an upcoming edition (i.e. annual events)

(2) Event registration landing page: This page is designed to sell event tickets. A visitor is converted into a registered attendee by making a payment or completing an event registration form (this applies to free events, too).

MozCon 2023

⚠️ Did you know? Checkout Page makes capturing leads from your dedicated events landing page easy with just a few clicks. No technical knowledge is required!

Resources:

How to sell event tickets on your website

How to sell event tickets from your website [video]

Do I need a dedicated event landing page?

Yes, having one on your own website - not the standard one that comes with hosting an event on a ticketing platform - is well worth the effort.

  1. It's shareable! Most events benefit from word-of-mouth, so tap into social proof! Rather than sharing separate links for event dates, registration, and ticket sales, it's just one main URL you're sending traffic to.
  2. No distractionsβ€”When people arrive at your main website or an event ticketing platform page, they are more likely to click on other events, links, and blogs or open too many new tabs and bounce.
  3. Complete branding control. You decide how your event page looks visually. You can position your CTAs, logos, registration forms, and payment forms anywhere.

πŸ’‘ Pro tip: Funnel all traffic to one main event landing page so you can optimize for conversions and SEO!

Factors that Influence Conversion Rates

Not all event landing pages are equal in terms of conversion rates. Factors such as the design, layout, and clarity of the event information provided can greatly impact the landing page experience.

Potential attendees typically only scan pages for a few seconds, so they won't have the time or patience to decipher your event's what, why, when, and where. It's essential to present this information clearly and concisely or risk losing their interest.

These are the top factors:

  • Visually easy to scan
  • User-friendly forms to fill out
  • Ease of completing a ticket purchase or the registration process
  • Clear, strong CTA
  • Mobile-friendly

Optimize event landing pages for mobile with quick load times and smartphone-friendly design to maximize conversions as mobile usage grows.

10 Best Event Landing Page Examples

1. TechCrunch Disrupt

TechCrunch Disrupt 2023

The annual TechCrunch Disrupt conference centers on the most exciting tech news and developments. The conference landing page bursts with a lot of information, including travel tips, schedules, and speaker highlightsβ€”essential for event attendees heading to the San Francisco venue for the Startup Battlefield 200.

What we love:

🎯 Important details are right at the top

🎯 Futuristic, edgy theme and visuals (perfect for their tech audience)

🎯 Comprehensive event info that's easy-to-navigate

TechCrunch Disrupt 2023: countdown timerTechCrunch Disrupt 2023: sidebar menu, video and limited offer

Key takeaways:

πŸ“ Keep crucial info scannable and above the fold.

πŸ“ Use clever design to convey limited-time offers.

πŸ“ If you have lots of event info - split them up into readable chunks or use a side navigation menu.

2. Creative South

Creative South 2023

Creative South is just as quirky as the visual imagery on its event page. The goal is to have lots of fun while connecting folks in the creative industry and the design community. The 2023 edition is themed 'Pure Imagination' with matching illustrations. It's a great example of how having lots of information doesn't mean sacrificing functionality.

What we love:

🎯 Beautiful visuals and color schemeβ€”the perfect event page design for the creative crowd

🎯 Fun, interactive elements that react to cursor hover or clicks

🎯 An event page that makes people excited to attend

Creative South 2023: use of illustrations and clear CTA

Takeaways:

πŸ“ A visually appealing event page will easily captivate visitors' attention spans.

πŸ“ Maintain a consistent brand across images, typography, and messaging.

3. Frieze Art Fairs

Frieze London 2023

The Frieze London is an internationally acclaimed contemporary art fair held annually in October. It features a wide range of contemporary art and living artists. There are a few other editions in New York, Los Angeles, Seoul, and the Frieze Masters, each with its own separate event page.

The fair isn't only for people in the art world and is open to the general public. Families, students, and art lovers can also immerse themselves in a cultural experience in the heart of Regent's Park.

What we love:

🎯 A sneak peek into the upcoming event (without giving too much away!)

🎯 Cross-promotion of another event in the series

🎯 Catchy CTA design that matches the main banner

Frieze London 2023: CTA and cross-promoting sister event

Takeaways:

πŸ“ Use past event images if you have to keep the upcoming exhibits under wraps.

πŸ“ Bright colors make it impossible to miss the call to action.

πŸ“ Create separate event pages for each event or location (different landing page URLs).

4. In Motion

In Motion London 2023

In Motion London 2023 is an animation and motion design festival organized by Playgrounds. It's a platform for creatives and industry legends to showcase the latest developments in this genre. The in-person event also serves as an industry meet-up for animation professionals and talent. There's also In Motion Rotterdam, with a slightly different agenda.

What we love:

🎯 Eye-catching banner

🎯 Neatly presented event details

🎯 Well-chosen images and illustrations of their speakers

In Motion London 2023: images from past events, multiple ticket tiers, and group discount

Takeaways:

πŸ“ Create a sense of urgency with phrases like: "limited early bird 2 tickets", "very limited batch...".

πŸ“ If you offer bulk discounts for tickets, suggest that people bring their colleagues, friends, or a relevant group (class, etc).

5. International Assembly by INTL

International Assembly 2023 by INTL

International Assembly by INTL (not to be confused with other events going by the same name) is a global online festival for designers and creatives. It offers a range of virtual workshops and talks covering topics such as design, Augmented Reality (AR), and poster design.

What we love:

🎯 At first glance, it looks simple - but scroll on, and the design gets more interesting

🎯 A mix of static images and colorful gifs to spice things up

🎯 Clear CTA buttons

International Assembly 2023 by INTL: use of gifs & static (still) imagesInternational Assembly 2023 by INTL: on-demand content

Takeaways:

πŸ“ Mention the availability of recordings or replays where it matters (i.e., along with the schedule, agenda, or calendar).

πŸ“ Sticking to a few base colors for fonts and backgrounds doesn't mean boring!

6. Inbound

INBOUND 2023

INBOUND is a marketing conference for business, marketing, and sales leaders. The annual event is organized by Hubspot, a popular platform for inbound marketing, sales, customer service, and CRM. Now in its eleventh year, it is a fully immersive three-day event with a free live stream on YouTube.

What we love:

🎯 High-energy messaging and tone of voice

🎯 Multiple curated agendas for different target audiences (i.e. marketers, sales, and business development)

🎯 User-generated content from social media

INBOUND 2023: curated agendasINBOUND 2023: self-scrolling social wall with posts

Takeaways:

πŸ“ If you target multiple audience segments, offer guidance to each group with curated agendas or tracks so they have the relevant, necessary information

πŸ“ Use a branded hashtag before and after the event to tap into user-generated content and hype on social media.

7. Collision Conference

Collision 2023 brings together the who's who of tech in one huge event. It's the place where conversations about rapidly evolving industry trends, technologies, and innovations happen between 30k+ attendees. A truly dynamic event, it features speakers from over 30 industries and topics.

Collision 2023

What we love:

🎯 Use of a punchy quote to summarize the event - "the Olympics of tech"

🎯 Lots of social proof to persuade visitors

🎯 Thinking ahead by collecting email addresses and newsletter subscribers for future events (super early bird tickets)

Collision 2023: quotes from media

Key takeaways:

πŸ“ Event ended? Don't waste the traffic that continues to land on your pageβ€”offer visitors an irresistible discount in exchange for their contact information (e.g. 50% off next year's super early bird tickets!).

πŸ“ Well-placed quotes and testimonials from the media or past attendees can instill a sense of trust and credibility in visitors.

8. World Expo

World Expo 2025

World Expos, also known as Universal Expositions, are large international events with themes. They are a global gathering of nations dedicated to finding solutions to the pressing challenges of our time. The next edition will be held in Japan as Expo 2025. It's open to the public and serves as a large-scale platform for education and progress - a bridge between governments, companies, international organizations, and citizens.

What we love:

🎯 Artist-rendered video compilation to help potential attendees visualize the upcoming event

🎯 Simple landing page with deeper levels of info accessible from the main menu

🎯 Twitter embed for visitors to stay updated with the latest posts

Expo 2025: twitter embed and countdown timer

Takeaways:

πŸ“ Is your event several months (or years) ahead? Consider using a countdown timer!

πŸ“ A great way to fill your event landing page with valuable content is to add animated videos, generated graphics, or artist's renders to help ignite the imaginations of potential attendees.

πŸ“ Add social media embeds (Twitter (aka X), Instagram, Facebook) if you update on those platforms regularly too.

9. Indy 500

The Indianapolis 500 (or Indy 500) is arguably the most important automobile race. It is hugely iconic and has a long history dating back to 1911. Now in its 107th run, the 2023 races have concluded with a winner (congratulations to Newgarden!).

Indy 500 2023

This is a great event landing page example of how owning the event website (on your own URL) allows you to continue maximizing traffic value as you change CTAs (from 'buy tickets now' to '2024 reorders').

What we love:

🎯 Use of video in their header banner (highly suitable for such events!)

🎯 Updated event page with detailed information (2023's races have ended, but you can watch recaps or buy tickets for 2024)

🎯 Engaging content and images for motorsports fans

Indy 500 2023: leverage content from past events

Takeaways:

πŸ“ It's never too early to start selling tickets for the next event!

πŸ“ Update your event page with highlights, recaps, or snippets after the event has ended (it'll help with future ticket sales!).

10. Slush

Slush 2023 aims to support the next generation of innovative entrepreneurs. The annual trade show and entrepreneurship conference attracts an electric crowd of foundersβ€š entrepreneursβ€š community members, and VCs.

Slush 2023

What we love:

🎯 Energetic videos and images to convey the vibrant atmosphere of past events

🎯 Futuristic theme with matching fonts and dark background

🎯 Sections for each target audience group: startups, investors, and media, along with different pricing tiers

Slush 2023: brand wallSlush 2023: distinct ticket tiersSlush 2023: unique CTA for audience segment

Key takeaways:

πŸ“ One way to display all your event partners, brands, and organizations without missing anyone? Use a self-scrolling marquee!

πŸ“ Use unique call-to-actions for different audiences.

πŸ“ Ensure that ticket and pricing tiers are easily distinguishable from each other.

Summary

Interestingly, there was no marked design difference in virtual, in-person, or hybrid events, whether webinars, competitions, festivals, exhibits, or mass gatherings of like-minded people. The best landing pages all scored high on these basic principles: content, experience, and trust.

Crafting a successful event landing page isn't just an art; it's a well-calculated strategy. We've broken down what makes a landing page convert with 10 fantastic examples.

These key takeaways aren't just guidelines; you can immediately apply these inspiring tips on your next high-converting event landing page.

Resources:

Learn how to set up ticket sales on your website in a few easy steps.

How to create an event registration form (+ payment)


FAQs

Should I create multiple event landing pages?

Yes, each event should have its own unique landing page. If the events are part of the same series and branding, you can keep the overall design similar but keep the URL unique.

This way, visitors will be able to navigate to the correct registration page without getting confused.

Separate landing pages for each event (screenshot from In Motion 2023)

Do I need an amazing design for my event page to convert?

Yes and no. In our research of over 30+ event landing pages, we've found very basic (think old-school HTML) to extremely fancy web designs (i.e. design events). A good-looking event page will definitely help with event awareness, digital marketing, and promotion efforts!

But many recurring, large events also get away with rather plain designs and simple forms since they are already well-known and may have eager participants lining up to attend.

Ready to start selling? Start your free Checkout Page trialβ€”no credit card required.

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Jocelyn Ke

Jocelyn Ke

Jocelyn is a content strategist and writer fascinated by systems thinking and the intersection of technology and human behaviour. She is passionate about empowering people and helping companies grow.


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