As an online business owner selling subscriptions, one effective strategy to consider is offering a free trial to potential customers who may be hesitant to commit to a purchase.
By doing so, customers can test the product and assess its quality before making a decision. This can increase the likelihood of them becoming paying customers in the future, while also providing valuable feedback for product development.
Providing a free trial can also help customers make more informed purchase decisions, leading to greater confidence and reduced chances of buyer's remorse. In competitive industries, offering free trials may be necessary to remain competitive.
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