Help center / Third Party Analytics and event tracking

Third Party Analytics and event tracking

Add third party analytics and event tracking to your checkout pages, simply by pasting in your tracking codes.

Many services provide a way to track conversions, customers and events. Usually these services are implemented via tracking codes. Checkout Page allows you to add these tracking codes to your Checkout Pages, so you can measure how your visitors become customers, how your ads are performing and how people behave on your checkout pages.

Adding tracking codes to your checkout pages

Adding tracking codes to your checkout pages is easy! Paste your tracking codes in the 'Third party analytics' field in the Settings tab when editing your page. Simply copy your tracking codes from the service you want to track with, paste the codes into the Third party analytics field and save.

Third party analytics

Event tracking

Checkout Page adds event tracking out of the box for Facebook Pixel, Google Analytics and Google Tag Manager. We track the following events:

  • enter
  • checkout
  • exit

Once you add a Facebook Pixel, Google Analytis or Google Tag Manager tracking code to your checkout, we will automatically start tracking the above events — no additional setup required.

If you wish to track other events or track with other services, please reach out to

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