The ultimate guide to selling Framer templates - on their marketplace or from your own website

The ultimate guide to selling Framer templates - on their marketplace or from your own website

by Andy NelsonApr 29, 2023
The ultimate guide to selling Framer templates - on their marketplace or from your own website

Are you a talented web designer looking to monetize your skills and earn passive income? Look no further!

In this ultimate guide, we’ll walk you through the ins and outs of selling Framer templates, whether it’s on the bustling Framer marketplace or your very own website.

With an ever-growing demand for premium templates and the advantage of keeping all the profits, this lucrative opportunity is a designer’s dream come true.

Dive in and discover how you can start making sales, build your brand, and create a thriving business by selling Framer templates today!

Open Framer demo website

Why selling Framer templates is different than selling any other website templates

“You’ll provide the template and we’ll provide the platform with thousands of views per day. We won’t take any cut from sold templates; all payments go directly to you.”

Selling Framer templates differs from regular website templates like WordPress because Framer templates don’t require any technical skills to set up and maintain. Your customers can one-click publish your template and get a fully working, live responsive website with a built-in CMS for managing their content. It’s like magic!

This makes selling Framer templates a great choice for designers looking to generate passive income as you have complete control over the design and creation process.

The best part is that you get to keep all the profits, as Framer doesn’t take a cut from your sales!

For context, the price of Framer templates tends to range between $49 to $100.

But see, if a customer subscribes to Framer after purchasing your template, you get to keep 50% of their subscription for a year!

Two ways to sell Framer templates

As a designer looking to make passive income from Framer templates, you have 2 ways to reach customers:

  1. Submit your template to Framer for listing. Use Lemon Squeezy, Gumroad, or similar services for customer payments and share your Remix link
  2. Sell templates from your own website

Let’s look at some of the pros and cons of the two approaches.

Selling templates on Framer’s marketplace

Listing your template for sale on the Framer template directory is a great option for designers looking to make passive income from selling digital products.

This approach allows designers to showcase their work to a wider audience, increasing the chances of generating sales.

You still need to use services like Lemon Squeezy or Gumroad to manage the sale. After a customer makes a purchase, share the template’s Remix link with them.

With Framer listing templates and Lemon Squeezy or Gumroad managing sales, designers can concentrate on crafting top-quality templates without worrying about the business side of things.


  • Access to a large and targeted audience
  • Increased visibility and credibility
  • Easier for customers to find and compare templates
  • Third party platforms handle transactions and template sharing
  • Technical support and customer assistance provided


  • Competition with other creators
  • Limited control over pricing and promotions
  • Reliance on the platform’s policies and changes

Selling Framer templates from your own website

Selling Framer templates from your own website gives you as a designer complete control over the process, pricing and promotions, and allows you to build direct customer relationships. It requires more effort to set up but can still be a profitable approach to earning passive income.


  • Complete control over pricing, promotions, and branding
  • No platform fees or commissions
  • Direct relationship with customers
  • Ability to customize the user experience


  • More effort is needed to attract and retain customers
  • Responsibility for transaction processing and template delivery
  • Need to handle customer support
  • Costs associated with maintaining this process

Now that we’ve explored the advantages and disadvantages of each approach, let’s take a closer look at each option.

How do I sell templates on Framer?

To sell a template on Framer’s marketplace, first create an attractive design following their guidelines. Next, offer it for sale on Lemon Squeezy or Gumroad and submit it to Framer for approval. Once approved, it will be listed on the marketplace, and Framer will provide a link to Lemon Squeezy or Gumroad for customers to complete their purchase.

Once customers finish their purchase, provide the Remix link to your template, allowing them to customize and publish it.

Submitting your template to Framer is easy:

  1. Visit Framer’s website
  2. Click on Templates in the navigation bar
  3. Scroll down and click on Submit a template
  4. Read through the guidelines and then at the bottom of the page click Submit a template again or go directly to the submission form here

Here’s what you need to know before you submit a template to Framer for review:

  • Keep in mind, reviewing your template may take up to a week
  • No need for monthly template submissions
  • Seen by thousands daily
  • Quickly growing template market

Remember that Framer receives many template submissions. To increase your chances of getting accepted, carefully review their guidelines and best practices before submitting your design.

Make your template available for sale on Lemon Squeezy or Gumroad

From your Lemon Squeezy account:

  1. Add a new product
  2. Include eye-catching images that showcase your Framer template’s unique features
  3. Write a clear and concise description that highlights the key features of your template
  4. Outline your plans for future updates and improvements to the template
  5. Explain your customer support promise for the template
  6. Include an FAQ section to address common questions and concerns about your template
  7. Add a favicon and social image
  8. Set a competitive price for your template, starting at $49 or higher

After purchase, redirect your customers to your Remix link so they can access your template.

To create a Remix link, go to File and then Copy Remix link from the top left menu.

We suggest putting the Remix link in the confirmation email, making it easy for customers to find after their purchase. If they ever lose the template, no worries! They can always get it back from the email.

Check this video from Framer that goes over this process in detail.

Organizing your template files

Framer advises organizing your template so that it’s easy for customers to understand. Customers are new to the template, so avoid making them struggle to understand your layout.

Tidy up your template by removing clutter, duplicates, and unused components. However, ensure that all necessary assets are included.

Presenting your template to your customers

Make your template attractive with a catchy title and descriptive introduction. Check that your language is accurate and proofread for errors.

These elements can help you stand out and make a great impression on customers.

Use a custom Framer subdomain for your template

When publishing your Framer website, it’s assigned an automatically generated URL.

However, you can improve the appearance of your website by claiming a 100% free custom Framer subdomain!

You can choose from options like,,, or

Testing your template and removing errors

Test your design to make sure that it works properly by first publishing your website! Check that there are no warnings when publishing your template.

If you encounter errors, download the error file and fix the issue. After correcting the error, publish the template again to confirm it’s fixed.

FAQs for Selling Framer Templates

Will updates to the template affect existing purchasers?

No, updates to your Framer template will not affect existing purchases as they will be automatically pushed to existing remix links.

Can buyers modify the template after purchasing?

Yes, buyers can modify the template they receive after the purchase.

Framer’s template submission guidelines

Design & Layout

  • Apply strong graphic design principles
  • Follow current web design trends
  • Create visually appealing layouts
  • Use logical layer structure and naming
  • Ensure great appearance on all devices
  • Use accessible color contrast
  • Minimize filler content
  • Design unique page layouts
  • Use minimal breakpoints
  • Tailor templates for specific use cases

Effects & Animations

  • Maintain consistency
  • Apply effects and animations only when needed

Template Projects

  • Publish on a free custom Framer URL
  • Ensure all links work
  • Use proper navigation
  • Use default or Google fonts
  • Structure HTML tags clearly
  • Add alt tags to images
  • Use custom title and description
  • Avoid copyrighted content
  • Publish without optimization errors
  • Remove unused components
  • Use descriptive component names
  • Keep external components updated

Template Name

  • Use a unique single-word name
  • Avoid descriptive names
  • Check for existing names

Custom Code

  • Don’t use external libraries for core functionality

Customer Support

  • Provide support for template users

Creator Agreement

  • Keep templates updated and bug-free
  • Don’t use unlicensed assets

Read here for detailed submission guidelines

How will you know if your Framer template submission was accepted

Congrats, your submission was accepted!

When accepted, you’ll receive an email with a link to your published template on

What do you do if your Framer template submission is rejected

Framer says they aim to review every template submission within 5 working days. Way to go, Framer!

First off, stay positive, if your template is rejected, use it as an opportunity to improve.

Take some time to review Framer guidelines and resubmit your template when you’re more sure that it will be accepted.

Framer says they’re swamped with submissions, so they can’t give detailed feedback for each one.

Common rejection reasons

  • Poor visual hierarchy
  • Inconsistent typography or color
  • Lack of originality
  • Unappealing design elements
  • Similarity to existing templates
  • Low-quality images
  • Hard to edit
  • Missing links
  • Poor mobile optimization
  • Cluttered design
  • Bad formatting
  • Overuse of effects or animations
  • Unclear theme
  • Excessive Lorem Ipsum
  • Copyrighted or inappropriate content
  • Inappropriate pricing
  • Too basic or lacking features
  • Using Framer branded elements
  • Default “My Framer Site” title and description

Selling Framer templates from your own website

Selling Framer templates from your own website can be a great option for designers who want more control over their sales process and customer relationships.

By creating your own website, you can showcase and sell your templates directly, giving you complete control over pricing, promotions, and customer relationships.

Building a customer relationship is valuable because it leads to customer loyalty, repeat business, and positive word-of-mouth recommendations.

Whilst it will take more effort to get started, with the right strategy, selling Framer templates from your own website can be a lucrative way to generate passive income.

What’s needed to sell Framer templates from your own website

The key to success in selling Framer templates is to create high-quality templates that stand out from the competition.

Now, let’s explore the other essential components you need to start making sales.

Portfolio website

You need a great portfolio site that showcases your skills and presents your templates in the best way possible.

You can design and publish your site using Framer or use website builders like Webflow, Wix, or Squarespace to create and host your site.

Template detail page

Having a well-designed template detail page is crucial to attract potential customers and make sales.

  • Create eye-catching images that showcase the unique features of your Framer template
  • Write a clear and concise description that highlights the key features of your template
  • Detail your plans for future updates and improvements to the template
  • Provide technical support for your customers through documentation, tutorials, and troubleshooting assistance
  • Add an FAQ section to address common questions and concerns about your template
  • Set a competitive price for your template, typically ranging between $49 and $100

Payment processing

Payment processing is an essential part of selling templates from your own website. You’ll need to set up a payment processor, and we recommend using trusted services like Stripe or Paypal.

Checkout process

To complete the sale, you’ll need a user-friendly checkout process that makes it easy for customers to purchase your templates.

We recommend using a service that allows you to embed checkouts directly into your website to make sales.

  • Checkout Page - Add one page checkouts to any website
  • Stripe checkout - Hosted payment page optimized for conversion
  • Gumroad - Allow creators to sell products directly to their audience
  • Samcart - An e-commerce platform for creators

Provide access to your template (Remix link)

With Framer, you can easily allow others to create a copy of your project by sending them a Remix link. They can then make changes to the project and publish their own site in seconds.

To create a Remix link, go to File and then Copy Remix link from the top left menu.

To give your customers access to your template, share your templates Remix link with them. They will need a Framer account to use it.

Include your templates Remix link in your payment confirmation message and email to make it easy for your customers to access.

Clicking Copy project to my account will create an exact copy of the project in the customer’s Framer account.

Marketing strategy

To make sales from your Framer templates, you will need to attract customers to your site. This might include social media advertising, email marketing, or influencer partnerships.

Customer support

Be prepared to provide technical support to your customers who may have questions or issues with your templates. This can include documentation, tutorials, or troubleshooting.


Selling Framer templates can be a profitable way to generate passive income for designers. By understanding the differences between selling on Framer’s marketplace and your own website, you can choose the approach that works best for you.

When selling on Framer’s marketplace, you can take advantage of their large, targeted audience and platform support, while relinquishing some control over the process.

On the other hand, selling on your own website gives you complete control over the sales process but requires more effort to attract customers and manage transactions.

Regardless of which approach you choose, focus on creating high-quality templates, presenting them effectively, and providing excellent customer support to ensure your success in the competitive market of Framer templates.

Good luck on your journey to generating passive income from selling Framer templates!

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Andy Nelson

Andy Nelson

Andy is co-founder of Checkout Page and has over 20 years of experience in the web industry. He has a passion for building great products, making online commerce more accessible and guiding people to grow their business.

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