How to sell event tickets with Stripe

How to sell event tickets with Stripe

by Jocelyn KeUpdated on Sep 13, 2024
How to sell tickets with Stripe

Checkout Page makes creating, managing and selling event tickets online a breeze. Our platform’s dedicated event pages use Stripe, a trusted payment gateway, to offer you a fuss-free, no-code tool for creating event tickets online.

Whether you're hosting retreats, conferences, music performances, charity events, sports events, or art exhibitions — we make selling event tickets easy and help you keep more of your ticketing revenue.

Sell event tickets with Stripe without ticketing fees

If you're hosting an event, Checkout Page is a flexible alternative to online ticketing software and platforms — both in terms of functionality and cost!

Screenshot of an event Checkout Page selling tickets to a jazz festival

Our no-code event pages enable you to:

✅ Sell tickets, packages, add-ons, and online events

✅ Create multiple ticket tiers and groups

✅ Customize form fields to fit your registration requirements

✅ Set event and ticket type capacity limits to ensure you don’t oversell

✅ Track analytics

✅ Customize the event forms with your branding

✅ Integrates with Google Sheets and thousands of other apps through Zapier


Importantly, here’s what you won’t get with us:

⛔ No ticket fees - percentage or commission (see Checkout Page's pricing)
⛔ No fees for high-ticket events - we save you hundreds of dollars
⛔ No complex fee structures with fees hidden in the fine-print
⛔ No intermediaries - you receive payments directly to your bank account
⛔ No holding onto your payments before disbursing them after a fixed amount of time
⛔ No restrictive page designs that force you to use the platform’s branding

Checkout Page event page saying "Sell event tickets without ticketing fees"

Unlike Stripe event ticketing platforms such as Eventbrite, RSVPify, Ticketbud, we don’t believe you should have to pay unwanted fees per ticket. Instead, our subscription model is unique.

🥳 You’ll only pay our monthly subscription plan + Stripe’s card processing fees

⭐ Plans start at just $29 per month for up to $3,000 in ticket sales per month.

With a standard Checkout Page subscription, you can:

  • Create unlimited tickets and events
  • Sell unlimited numbers of event tickets (paid or free)
  • Avoid paying unwanted ticket fees!

For more information on our pricing, please visit our pricing page, or compare Checkout Page to other event ticketing platforms.

What is Stripe?

Stripe is one of the most well-known payment processors, with transparent pricing and advanced customization options. With Checkout Page, you can tap into Stripe event ticket payment collection features - no coding needed!

Suitable for small and large businesses, finding a new payment processor is unnecessary even as your revenue grows.

Stripe signup

Does Stripe do ticketing?

Yes! Stripe Checkout allows for very basic ticket sales, suitable if you are only selling a single ticket type. For events requiring multiple ticket types, Stripe integrates with platforms like Checkout Page, which offer comprehensive ticketing features and enable the sale of multiple ticket types.

How do I create tickets with Stripe?

By following the steps below, you'll be ready to sell tickets online today. Let's walk through setting up a Stripe account and integrating it with Checkout Page to create stunning event pages and start taking payments for your event.

Step 1: Create a Stripe account

  1. Click 'Start now' on Stripe's homepage
  2. Fill in your email address, full name, and password. Then, select the country or region where your business is incorporated. If you’re an individual, select where you’re doing business from.
  3. You'd be asked to verify your email address - check your inbox for the official email! Open the email and click ‘Verify email address’.
  4. Go back to the Stripe website. Your Stripe account is now created! Activate payments on your account so that you can receive payments immediately. It only takes a few minutes!

There are a few sections to fill out: business information, bank details, 2FA security, and product category (‘Add extras’).

Activate payments on Stripe

Activate payments (Stripe) in progress
  1. When you’re done adding details, your account is now ready to accept payments!

Step 2: Connect your Stripe account to Checkout Page

Now, we will connect your Stripe account to Checkout Page for you/your business to get paid online.


💡Tip:
Don’t have a Checkout Page account yet? Try it free for 7 days!

  1. Click on your business name > Settings from your Checkout Page dashboard. Navigate to ‘Stripe & payouts’ (as circled in orange below):

Connect Stripe to Checkout Page step 1
  1. When at ‘Stripe & payouts’, you’ll see the ‘Connect with Stripe’ button if you haven’t linked the accounts. When you click on it, you’ll be taken through a few screens to input your Stripe account details.

Mobile phone numbers are important for account and identity verification.

Connect Stripe to Checkout Page step 2Connect Stripe to Checkout Page step 3

Connect Stripe to Checkout Page step 4
  1. Select the Stripe account to connect to Checkout Page. In this example, the account is still “unnamed” so far. Click on ‘Connect’, and you’re done!

Step 3: Set up an event page and create event tickets

Now that we’ve run over the detailed steps to creating a Stripe account and connecting it with your Checkout Page account, let’s get an overview on setting up event pages and customizing them to suit your event.

Creating a new Checkout Page for your event

Our intuitive home dashboard is your starting point for creating a Checkout Page. During the page setup process you simply choose the ‘Event’ type to get started, and will be prompted to add key information such as your event name, location and dates.

An example of a simple event page for a concert on Madison Square

See this event page example:
https://templates.checkoutpage.co/event-example


Adding ticket types to your event pages

Once the first stage of your page setup is complete, you’ll be prompted to add your ticket types. Each ticket type can have:

  • Its own name and description
  • Be a paid or free ticket
  • A discounted price
  • Available quantity
  • Minimum and maximum purchase limits per booking
  • Hide ticket types when they’re sold out
  • + more
Checkout page form enabling you to add ticket types to your page

Adding ticket groups to your event pages


Our ticket group feature is great for related ticket types, different dates, or different sessions.

  • Add any number of ticket types to a ticket group
  • Name your ticket group and add a description
  • Set a group capacity
  • Customize the layout (list or grid)
  • Choose between three selection types: quantity select, multiple select, or single select

See this ticket group example:

https://templates.checkoutpage.co/ticket-groups-example


Screenshot of ticket types with images

Choosing how your guests can select tickets

When it comes to how you want your guests to be able to select tickets, there are three options available:

🎟️ Quantity select: Guests can choose a number of tickets from a dropdown menu (with minimum and maximum settings).
🎟️ Multiple select: Guests can select multiple tickets from a ticket group
🎟️ Single select: Guests can select only one ticket from a ticket group.

💡Tip: Each ticket group can have its own selection setup.

See this ticket selection example:

https://templates.checkoutpage.co/ticket-selection-example

Screenshot demonstrating different ticket selection options

Setting your event and ticket capacity

Checkout Page has functionality that helps you manage your ticket sales so that you don’t oversell the event or an individual ticket type. The platform enables you to:

  • Set a maximum capacity for each event to ensure you don’t oversell tickets.
  • Each ticket group can have its own group capacity, which ticket types within it can draw from. This prevents overselling ticket types within a group.
  • Each ticket type can have its own available quantity, allowing you to limit sales for specific ticket types.
  • Optionally display the number of tickets remaining for each ticket type to inform potential buyers.

Step 4. Add custom fields, discount codes and payment methods

Custom form fields

Checkout Page enables you to use any number of custom form fields to register guests and gather preferences. Choose between single line text, multiple line text, multiple choice, dropdown selects, radio buttons, checkboxes, and more. Then, arrange the fields in the order you need by simply dragging and dropping them.

Screenshot of a portion of event form capturing dietary preferences and other details

Adding discount codes to your event pages

Creating discount codes to your event can incentivize your guests to buy tickets.

Coupons can offer a fixed amount off or a percentage amount off. You can pre-fill discount codes directly on your event pages too!

Checkout page showing a discount code field

Offer a range of ticket payment methods

With Checkout Page you can offer your guests multiple ways to pay for tickets, including:

✔️ Debit and credit cards

✔️ Apple Pay

✔️ Google Pay

✔️ Buy now, pay later services (Klarna, Affirm, Afterpay)

✔️ Bank transfers

And more!

Customizing your after payment confirmations and messages

Once your guest has completed their booking, they'll see a confirmation message and receive an email confirming their ticket purchase. You have the option to customize both the confirmation message and the email sent to them.

Once you’ve finished customizing your page, you are ready to start collecting payments and registrations! Potential attendees can register and make payments with just the link. The form can also be embedded onto your website or landing page.


Market your event by sharing the form link on social media, your website, email marketing, and direct messages.

Checkout Page example showing a musical event with picnic and a selection of ticket types

Frequently Asked Questions (FAQs)

What kind of event tickets can you sell with Stripe and Checkout Page?

With its dedicated event page functionality, Checkout Page is designed to support hosts and organizers of a vast array of event types. Create pages and take payment for events such as:

🎸 Live music events, summer music festivals

🖼️ Art festivals, art shows, exhibitions, performances, standup comedy nights

🏖️ Workshops, retreats, weekend getaways

🧑‍🏫 Expos, conferences, webinars, talks, seminars

🤝 Networking events

🙋 Trivia night, family day events

🤸🏽‍♂️ Fitness camp, group workout classes

💃🏿 Fundraisers, galas, charity events

And more!

Example checkout page for an event called 'Celestial Carnival'


Looking for further inspiration? Checkout out some awesome event page examples:

Is it free to sign up for Stripe?

Yes, it is free to sign up for a Stripe account. There are no fees involved if you do not collect or receive payments. Instead, they generate revenue through transaction fees and value-added services.

Can I create a Stripe account without a business?

Businesses and individuals can create Stripe accounts. Individuals tend to fall under the ‘Sole Proprietor’ category.

Do I need a developer to use Stripe?

Not with Checkout Page. You can enjoy online payment and ecommerce features without coding, all in a simple user interface built for business owners and non-technical people. Spend less time configuring your payment setup so that you can use it on core business activities!

Ready to start selling digital products, subscriptions and event tickets?
Start your free Checkout Page trial—no credit card required.

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Jocelyn Ke

Jocelyn Ke

Jocelyn is a content strategist and content writer, fascinated by systems thinking and the intersection of technology and human behaviour. She is passionate about empowering people and helping companies grow.


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